Billingz
Investor information · 05/2026

Building the MVP.
Round open.

Billingz® is a financial clarity system for EU freelancers and SMEs. The MVP is in active development, distribution loops are designed into the product, and the round is open at €2.8M pre-money.

Billingz EOOD · Sofia, Bulgaria · Reg. No. 208766693 · VAT, OSS, EU-ready

◆ SERIES PRE-SEED
OPEN
Round summary
Raise
€700K
Pre-money
€2.8M
Equity
~20%
Stage
In build
v1
Min ticket · €50K

Bulgarian-incorporated SaaS · EU-compliant structure · MVP build founder-funded.

The thesis

Visibility is not enough.
Freelancers see activity.
They don't know what to do.

Billingz defines the control layer. It's not another invoicing tool, it's a system that connects money in, money out, and what it means for the business.

THE MARKET
30M+

Freelancers in Europe. No system gives them financial control.

01No system provides financial control
02Tools don't talk to each other
03Cashflow is understood too late
04Business decisions are reactive
COMPETITIVE LANDSCAPE

The tools exist.
A system doesn't.

ACCOUNTING

Records the past.

PAYMENT PLATFORMS

Move money.

INVOICING TOOLS

Create documents.

BILLINGZ

Provides financial control.

50+

DIRECT CONVERSATIONS

"Freelancers don't lack tools, they lack visibility and financial discipline."

Three signals from market validation: (1) positioning resonates instantly · (2) fragmentation is a consistent pain point · (3) value is understood without explanation.

MVP in development

Already in build.
Founder-funded.

The MVP is in active development, funded by the founder. Below: the scope of v1, what's already in build, and what's coming next.

01 · MONEY IN

Invoicing

Compliant invoices, recurring schedules, automatic reminders, branded PDFs, collections.

02 · MONEY OUT

Expenses

Capture by photo, OCR scan, or import. VAT-aware categorization. Recurring detection.

03 · REALITY

Control & Money Map

Live cash clarity, pressure & discipline scores, 30-day forecast, SafeGuard signals.

Compliance
VAT · OSS · EU-ready
Import
XLSX · Bank · Receipts
Multi-currency
EUR · BGN · USD
Distribution
Branded · Referral
Unit economics

SaaS
fundamentals.

Efficient unit economics supported by product-led and accountant-driven distribution.

ARPU
€15
Blended pricing model across Free/Core/Control/SafeGuard tiers.
LTV
€360
Retention-driven model · ~24 months average lifetime.
CAC
€100
Product-led + accountant distribution channels.
Margin
~80%
Software margin profile · subscription revenue.
LTV : CAC RATIO
€360 / €100 = 3.6×, above the 3× SaaS benchmark.
Distribution model defends CAC: invoices carry brand exposure, accountants leverage to many users, peer referrals compound.
Break-even to scale

Three phases.
Compounding economics.

PHASE 01 · BREAK-EVEN
≈3,300
Paying users
TARGET
~€50,000 MRR
PHASE 02 · GROWTH
5,000
Paying users
TARGET
~€75K MRR
PHASE 03 · SCALE
10,000
Paying users
TARGET
~€150K+ MRR
PRODUCT-LED
Distribution via every invoice sent.
ACCOUNTANTS
One channel manages many users.
PAID
Layered to scale validated channels.
EXPANSION
Subscription tier upgrades + automation.
Use of funds

€700K, deployed for
distribution and product depth.

The MVP build is funded by the founder. This round funds the move from MVP to launch, validation with first users, and the build-out of the SafeGuard, Momentum, and Control layers.

THIS ROUND ENABLES
  • Launch and validate with first paying users
  • Conversion from usage to subscription revenue
  • Activation of built-in distribution loops
  • Path to break-even (~3,300 users at base ARPU)
Allocation
€700,000
35%
35%
20%
10%
Product & Engineering
35% · €245K

Build and extend Core → SafeGuard → Momentum → Control layer.

Growth & Distribution
35% · €245K

Activate embedded loops (invoices, accountants, referrals).

Operations & Team
20% · €140K

Lean execution: ops, coordination, support.

Legal & Compliance
10% · €70K

VAT, OSS, EU readiness.

Valuation logic

Why €2.8M pre-money.

THE OFFER
€700K
for ~20% equity
IMPLIED
~€2.8M
pre-money
COMPARABLE BENCHMARKS

Early-stage SaaS in EU typically priced at €2M–€6M pre-seed. Strong operators with proven track record trend toward upper range. Vertical SaaS with clear monetization sits at premium positioning.

WHY BILLINGZ SITS IN THIS RANGE
FOUNDER
Proven execution across 50+ markets
RISK
MVP build founder-financed → reduced early-stage risk
REVENUE
Subscription model from day one
GROWTH
Built-in distribution loops
SCALE
Defined path to break-even (~3,300 users)
Return potential

Base case:
4–8× return.

SCENARIO
10,000
Paying users
ARR
€1.8–3M
€150K–250K MRR
MULTIPLE
5–10×
SaaS ARR benchmark
VALUATION
€9–30M
Implied range
ENTRY
€2.8M pre-money
POTENTIAL
€15–30M+

Upside driven by ARPU expansion, multi-user adoption, and accountant channel scaling. Expansion to 20K+ users or higher ARPU tiers significantly increases valuation potential.

Founder & team

Built by
operator experience.

Dr. Radovan Vitosevic
Dr. Radovan Vitosevic
FOUNDER & CEO

Leads product direction, fundraising, and go-to-market. Combines operational background with deep domain knowledge of SME finance and freelancer workflows.

20+ yrs
In finance, leadership, and operational systems.
50+ markets
Former CEO scaling a global platform.
150K+
SMEs operated within network · 30,000+ marketers.
Deep
Expertise in scalable operational systems.
EXECUTION-FIRST TEAM
OPERATIONS
Tsvetomila Mateeva
Operations & Admin
SALES
Katerina Angelovska
Sales & Partnerships
TECH
Bojan Ivanov
Software Development
EXTENDED TEAM · EXTERNAL COLLABORATORS
LEGAL
Legal Counsel
FINANCE
Accounting & Finance
STRATEGY
Strategic Advisor
COMPLIANCE
Compliance & Legal

Names of external collaborators disclosed under NDA.

Roadmap

From MVP
to scale.

Each phase compounds retention and revenue per user.

MVP
IN BUILD

Founder-funded build

Invoicing + expenses + real-time dashboard in active development. Built without external capital.

PHASE 01

SafeGuard

Cashflow visibility and risk alert layer. The "I finally get it" tier.

PHASE 02

Momentum

Recurring revenue and business stability layer.

PHASE 03

Expansion · EU → USA

EU-first rollout, then US with light compliance model.

PHASE 04

Control

Behavioral layer for financial discipline and awareness, what you can spend, how long you can operate, where you are exposed.

Risk reduction vs typical pre-seed

Less of the
usual unknowns.

MVP build founder-financed

Funded by the founder. Round funds the move from MVP to launch, not engineering catch-up.

Infrastructure and brand in place

Legal entity, brand system, platform, and compliance structure ready.

Market validation complete

50+ direct conversations confirmed positioning, pain point, and value comprehension.

Focused scope (not overbuilt)

Product narrowly addresses control. Not trying to be accounting software, banking, or payment processing.

Building Billingz

€700K round open.
Let's talk.

The full deck includes 22 slides covering product, market, distribution, unit economics, valuation logic, and roadmap. Direct outreach welcomed.

From clarity to control.