Investor information
Building the MVP. Round open.
Billingz is in MVP development and preparing for early market validation. For investors, partners, or strategic conversations, the materials are below.
◆ Series Pre-seed · Sofia · Bulgaria
Investor presentation
05 / 2026 · V1.1 · 24 slides
Stage · In build v1 · Billingz EOOD · Sofia, Bulgaria
The market
Why we believe this works.
Billingz operates in SMB financial management: invoicing, expenses and cash-flow visibility converging into one operating layer. The category is consolidating fast: the industry’s largest platforms are spending billions to assemble complete financial operating systems for small businesses.
Worldwide, 2025 to 2030.
Growing to $16.5B by 2032.
Mandatory, country by country.
From January 2026, EU law begins turning paper and template invoices into a compliance problem: Belgium (2026), Poland (2026), France (2026-2028), Germany (by 2028), all intra-EU trade by 2030. Millions of micro-businesses will adopt financial software for the first time, and they will not buy enterprise suites.
We validate in Bulgaria, North Macedonia, Montenegro, the Netherlands and Ireland, small markets where we learn fast, then expand in the order the mandate calendar dictates.
Market figures are third-party estimates (Grand View Research, Fortune Business Insights, IMARC, 2025), not Billingz performance. E-invoicing dates reflect national legislation and the EU ViDA directive, as of July 2026.
Unit economics
SaaS fundamentals.
Blended across Free / Core / Control / SafeGuard.
Retention-driven · ~24 months average lifetime.
Product-led + accountant distribution channels.
Software margin profile · subscription revenue.
LTV : CAC = €360 / €100 = 3.6× - above the 3× SaaS benchmark. Distribution defends CAC: invoices carry brand exposure, accountants leverage to many users, peer referrals compound.
Modelled assumptions for a pre-revenue company, not measured results.
Break-even to scale
Three phases. Compounding economics.
The figures below are targets, not current performance. On base ARPU, break-even lands at roughly 3,300 paying subscribers. From there the same distribution loops keep compounding, and each phase needs less to reach the next.
Channels that compound
Product-led
Distribution via every invoice sent. The product markets itself.
Accountants
One channel relationship manages many downstream users.
Paid
Layered on top, only to scale already-validated channels.
Expansion
Subscription tier upgrades and automation lift ARPU over time.
Use of funds
€700K, deployed for distribution and product depth.
The MVP build is founder-funded. This round funds the move from MVP to launch, validation with first users, and the build-out of the SafeGuard, Momentum, and Control layers.
Product & Engineering
Build and extend Core → SafeGuard → Momentum → Control.
Growth & Distribution
Activate embedded loops (invoices, accountants, referrals).
Operations & Team
Lean execution: ops, coordination, support.
Legal & Compliance
VAT-registered, EU readiness.
Total allocation · €700,000 · 100%
Valuation logic
Why €2.8M pre-money.
Early-stage EU SaaS is typically priced at €2M-€6M pre-seed. Vertical SaaS with clear monetization and a proven operator sits toward the upper half. Billingz prices at the lower-middle, with risk already taken down.
For ~20% equity.
Within the €2M-€6M EU pre-seed band.
Subscription revenue from launch, not later.
MVP build founder-financed, not capital-dependent.
Return potential
Base case: 4-8× return.
Upside is driven by ARPU expansion, multi-user adoption, and the accountant channel scaling. Entry at €2.8M pre-money against a €9-30M implied range is where the asymmetry sits.
The deck
The full picture, 24 slides.
Everything on this page, in presentation form, plus the detail behind it.
BILLINGZBillingz Investor Deck
The complete investor case: product, market, distribution loops, unit economics, valuation logic, and roadmap, in one document.
- Product & market
- Distribution & unit economics
- Valuation logic
- Roadmap to scale
Roadmap
From MVP to scale.
Get in touch
Want to talk about the round?
The founder handles investor conversations directly. Send a note and we’ll set up a call, share the data room, or answer whatever you need to make a decision.
This page is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any securities. Billingz EOOD · Sofia, Bulgaria · Reg. No. 208766693.
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